A capital raise cannot grade its marketing on cost-per-lead. The question that matters is which spend produced self-reported accredited interest, commitments, and wired capital. Ad platforms optimize toward clicks and form submissions, and a CRM may retain a source field. What most stacks cannot reliably do is resolve the human, grade the investor evidence, and reconcile that same record to committed and wired capital: one identity per human, from the ad click all the way to the wire.
Every touch attaches to the same resolved human, so the chain never breaks and spend can be read against outcomes instead of impressions.
The report the ad budget has been missing: two channels can produce similar lead volume and completely different investors.
Illustrative dataEvery source compared on the outcomes that matter to a raise. Green is reserved for wired capital.
Illustrative data| Source | Leads | Coverage | A-tier | Committed | Wired |
|---|---|---|---|---|---|
| Referral | 31 | 100% | 48% | $1.8M | $1.1M |
| Webinar | 84 | 91% | 31% | $1.2M | $650K |
| Paid social | 126 | 87% | 14% | $540K | $160K |
| Direct | 19 | – | – | $210K | $120K |
Coverage is the share of records in a cell with enough resolved data to support the number. A 48% A-tier rate at 100% coverage and one at 60% coverage are different facts, and the report says so.
A cell without sufficient data renders as an honest dash, never as a confident-looking estimate. We would rather hand you numbers that hold up than numbers that look good.
Accreditation and financial-range figures derived from a lead's own answers are labeled as such everywhere they appear, and are never presented as determinations.
Lead scoring and pipeline activity update continuously. Commitment and wire reconciliation runs on the cadence the issuer's source records support, weekly by default: the raise thermometer, a chase list of aging commitments, unmatched rows surfaced rather than dropped, and the source rollup you see above.
Color is semantic, never decorative: green is reserved for wired capital, amber flags incomplete reconciliation, and nothing is dressed up in between.
Already mid-raise? The standalone Raise Truth Audit reviews what your spend actually produced, source to wire. Book a walkthrough.